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・ Theory of Kashmiri descent from lost tribes of Israel
・ Theory of knowledge (IB course)
・ Theory of Legal Norms
・ Theory of Lie groups
・ Theory of Literature
・ Theory of mediation
・ Theory of mind
・ Theory of Motivated Information Management
・ Theory of multiple intelligences
・ Theory of natural limits
・ Theory of obligationes
・ Theory of operation
・ Theory of painting
・ Theory of Pashtun descent from Israelites
・ Theory of Phoenician discovery of the Americas
Theory of planned behavior
・ Theory of Probability and Its Applications
・ Theory of pure equality
・ Theory of reasoned action
・ Theory of relativity
・ Theory of religious economy
・ Theory of Scheduling
・ Theory of solar cells
・ Theory of sonics
・ Theory of storage
・ Theory of taxation
・ Theory of the Absolute Individual
・ Theory of the firm
・ Theory of the leader
・ Theory of the Portuguese discovery of Australia


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Theory of planned behavior : ウィキペディア英語版
Theory of planned behavior
In psychology, the theory of planned behavior (abbreviated TPB) is a theory that links beliefs and behavior. The concept was proposed by Icek Ajzen to improve on the predictive power of the theory of reasoned action by including perceived behavioural control. It is one of the most predictive persuasion theories. It has been applied to studies of the relations among beliefs, attitudes, behavioral intentions and behaviors in various fields such as advertising, public relations, advertising campaigns and healthcare.
The theory states that attitude toward behavior, subjective norms, and perceived behavioral control, together shape an individual's behavioral intentions and behaviors.
==History==


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